Fair(er) promotions with a transparent, logic-based system

Keith Vaz
5 min readMar 3, 2024

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an illustration of logical decisions

Tired of the promotion rollercoaster? I know I am. It’s incredibly frustrating when the path to career advancement seems shrouded in mystery. Subjectivity, vague criteria, and a sense of unfairness can plague traditional promotion systems. But what if there was a clearer, more empowering way to handle promotions?

That’s where the idea of a logic-based promotion system came to mind. It’s about replacing gut feelings with a framework that rewards strong performance, encourages the development of essential skills, and incorporates a balanced view of experience.

The framework

Growth ladders — defined, yet flexible, career roadmaps

A growth ladder provides a standardized framework for understanding career progression. It uses numbered levels (L1, L2, etc.) that apply across design roles. While specific job titles might vary, the levels create a common language for progression within the company.

  • L1: Entry-Level/Junior: Focus on learning, developing core skills, and gaining hands-on experience.
  • L2: Associate/Mid-Level: Increased proficiency, ability to work independently, and possibly mentoring junior designers.
  • L3: Senior: Strong expertise, strategic thinking, leading projects, and significant mentoring.
  • L4 and Beyond: Lead/Principal/Director: Deep mastery, driving the strategic direction of the design practice, and leading larger teams.

Important note: While the Growth Ladder defines a path, career growth isn’t always strictly linear. Gaining skills from various disciplines and taking on diverse roles can lead to growth that moves “sideways” before moving “up.” The ladder provides a framework, not a rigid track.

Tenure thresholds — the experience factor

Time spent at each level allows individuals to gain valuable experience, deepen their knowledge, and demonstrate their ability to consistently work at the next level. Tenure thresholds are the minimum amount of time needed at a current level before being eligible for promotion. Think of them as the “seasoning period” that ensures readiness for increased responsibilities.

Here’s a possible example of how tenure thresholds might increase across levels:

  • Level 1 to 2: 1 year
  • Level 2 to 3: 2 years
  • Level 3 to 4: 3 years
  • Level 4 and Beyond: Increasing thresholds to reflect the need for longer-term experience at higher levels.

Key factors

Critical skills ratings — valuing skills for the future.

In a rapidly changing design landscape, specific skills become highly valuable to an organization. The critical skills rating highlights development in these in-demand areas. Here are a few common methods to assess critical skills:

  • Skills Demonstrations: Practical tasks or tests designed to measure proficiency.
  • 360-Degree Feedback: Gathering input from supervisors, peers, and those mentored gives a well-rounded picture of skill application.
  • Portfolio Review: Assessing project work can showcase the depth of knowledge and ability to apply skills in real-world scenarios.

Critical skills are typically rated on a scale of 1 to 5, where:

  • 1–2: Still developing these skills.
  • 3: Demonstrates proficiency and can work independently.
  • 4: Strong expertise.
  • 5: Exceptional, with the ability to effectively mentor others.

Performance ratings — recognizing your impact

Performance ratings reflect overall team and company contributions. It goes beyond skill execution and looks at the ability to deliver results, collaborate effectively, and positively impact projects.

Managers play a crucial part in providing fair and accurate performance ratings. They are trained to use consistent guidelines, focusing on evidence-based feedback rather than subjective impressions. Regular manager calibration sessions ensure consistency across the organization.

Like critical skills, performance ratings often use a 1–5 scale, where:

  • 1–2: Performance needs improvement or is inconsistent.
  • 3: Meets expectations and makes solid contributions.
  • 4: Consistently exceeds expectations and delivers strong results.
  • 5: Top performer who sets the bar high and has a significant, positive impact on the team.

Important Note: Remember, performance ratings are not just about hitting specific targets. They also consider the ability to take initiative, collaborate effectively, and find creative solutions to problems.

Putting it all together

A promotion score could combine tenure, performance rating, and critical skills into a balanced and transparent assessment of promotion readiness. Here’s one way it might work:

The formula

Promotion Score = (Performance Rating * 0.5) + (Critical Skills Rating * 0.3) + (Capped Tenure Score * 0.2)

Example

Let’s imagine a designer named Sarah:

  • Performance Rating: 4
  • Critical Skills Rating: 4
  • Capped Tenure Score: 3 (Assuming she meets the threshold for her level)

Sarah’s Promotion Score: (4 * 0.5) + (4 * 0.3) + (3 * 0.2) = 4.8

Why the Weights?

  • Performance Rating could receive the highest weight (50%) because consistently delivering strong results might be considered essential for success at higher levels.
  • Critical Skills (30%) might reflect a commitment to developing skills essential for the organization’s future.
  • Tenure Score (20%) could acknowledge experience but might not be the primary driver, preventing promotions based solely on time served.

Room for the exceptional

While a promotion formula could provide a balanced and objective framework, there might be rare instances where a slight adjustment is needed. This is where the ‘X’ factor would come in, giving the system flexibility while maintaining its fairness.

How the ‘X’ factor might work

The ‘X’ factor could be a small multiplier applied to the calculated promotion score in the following types of scenarios:

  • Exceptional Performance: Demonstrating consistent, extraordinary contributions before reaching the full tenure threshold.
  • Critical Skill Acceleration: Rapidly mastering a skill of urgent need to the organization.
  • Project-Specific Leadership: Stepping up and demonstrating the ability to lead a critical project successfully, even if slightly under the usual tenure requirement.

Important guidelines

  • Sparing Use: The ‘X’ factor would likely be designed for exceptional cases, not as a regular tool.
  • Limited Range: ‘X’ would typically fall within a small range, perhaps 0.05 to 0.15 (a 5–15% increase in score).
  • Justification and Approval: The manager would likely need to provide a strong, written rationale for its use, which would require approval at a higher level.
  • Transparency: Instances, where the ‘X’ factor has been applied, could be recorded for fairness.

Remember, the ‘X’ factor would likely aim to acknowledge outstanding contributions and address specific needs while protecting the overall integrity of the logic-based promotion system.

How does this benefit anyone?

Traditional promotion systems can leave employees frustrated and uncertain about their career growth. A logic-based promotion system has the potential to change that by prioritizing transparency, performance, and the development of essential skills. Here’s what this approach could offer:

Benefits for employees

  • Clarity: Reduce guesswork — you know exactly what you need to work towards.
  • Focus: Emphasis on delivering results and building skills that matter for the future.
  • Fairness: Objective criteria might minimize the possibility of bias or favoritism.

Benefits for the organization

  • Talent Development: Encourages focus on skills vital for the company’s success.
  • Top Performers: Identifies and rewards high-potential contributors.
  • Efficiency Gains: Clear tenure thresholds could prevent employees who aren’t yet ready from going through the promotion process, leading to time savings.

An Invitation to Evolve

This logic-based promotion model provides a solid starting point for fairer, more transparent growth within companies. Of course, no single system suits everyone perfectly — organizations can customize elements like how performance is weighted, which skills matter most, or how strict the time-in-level requirements are. It’s important to remember that even the most logical system needs a human touch. There will always be room for understanding context within performance reviews and recognizing those who go above and beyond. Let’s work together to shape a future where promotions feel earned, processes are clear, and the people behind the work are valued.

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Keith Vaz

Leading Design Systems at Gojek | Aiming to better the world one pixel at a time.